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AMAZING TASTES OF THAILAND — BID TO BUILD THAI CUISINE AS A BRANDING AND TOURISM PROMOTION INITIATIVE

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All have been carefully selected by overseas TAT offices to ensure maximum interest. They will join the Amazing Tastes of Thailand Fam Trip covering all five regions of Thailand.

Bangkok, 24 September 2009 — About 400 overseas participants, including operators and owners of Thai restaurants overseas, are expected to join the five-day project called “Amazing Tastes of Thailand” being organised between 22-27 September 2009 at Central World Bangkok and major provinces in Thailand.

The project is designed to capitalise on and further enhance the global popularity of Thai cuisine, boost exports of Thai agricultural products and help visitors enjoy a higher quality of culinary experience across the vast range of dining options in the kingdom.

It is being jointly organised by the Tourism Authority of Thailand, Department of Export Promotion, Thai Hotels Association, Association of Domestic Travel and Thai Restaurant Association.

The participants will also include restaurant managers, chefs specialising in Thai and other cuisines, as well as food critics and writers. Geographically, they hail from East Asian countries (158), ASEAN and South Asia and South Pacific (89), Europe, Africa and Middle East (134) and America (42).

In addition, a number of celebrity chefs have also been invited to join, such as Mr. Michael Lam, owner and chef of Formosa vegetarian restaurant in Hong Kong. Ms. Luyong Kunaksorn, owner of A-Roy Thai restaurant in Singapore. Madame Dzoan Cam Van, who has her own cooking show on Vietnamese TV; Mr. Roland Durand, owner of Passiflore restaurant in France who spent several years in Thailand, Mr. Warach Lacharojana, chef of Sea & Spice restaurant in New York; and Mr. Jet Tila, a connoisseur of Thai dining in Los Angeles.