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Bangkok, September 23, 2010 — The Tourism Authority of Thailand (TAT) will officially kick off the Thailand Happiness Deals campaign to help tourism-related operators increase their sales channel to promote products and services via online.

Mr Suraphon Svetasreni, Governor of the Tourism Authority of Thailand (TAT), will preside over the press conference on “Thailand Happiness Deals” with TAT executives, honorary guests and media attending the briefing on September 28, 2010 at TAT Head Office.


“TAT is very happy to be working on the Thailand Happiness Deals campaign to promote the local tourism industry. The campaign will create smiles for both private tourism operators and tourists with many activities to help the operators increase their sales and marketing channels. They can offer tourism products and services at prices tourists are happy to buy (happiness deals). Customers can print out electronic coupons to use as discounts when they pay for tourism products and services with the operators,” he said.


Moreover, TAT is promoting this campaign through virtual marketing to boost local tourism during September 1 – December 31, 2010.



TAT hopes its web site for the Thailand Happiness Deals project would allow tourism operators to meet customers directly through five main activities online. This campaign comprises 5 main activities as follows (1) Happiness Deals, (2) Happiness Blog, (3) Happiness Song, (4) Happiness Tourism Ambassador, and (5) Happiness Multimedia, which have been developed to completely support tourism operators through online marketing.


“The Thailand Happiness Deals campaign will not only stimulate the local tourism sector, but also develop the tourism information system or e-Tourism to support private operators. It will also enhance the efficiency of public relations and communications to promote Thailand through online channels, which are considered to reach a vast group of target customers in a shorter time,’’ Mr Suraphon said.



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